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We, Imagination Technologies Limited, are committed both to providing you with innovative, high quality and fun music services and also to protecting your privacy and security. This Privacy Policy (in conjunction with the Terms and Conditions, above) sets out the basis on which we collect information relating to you, what we do with it, and what controls you have. Please read it carefully.

So that we can provide you with top-notch services, both directly and also in conjunction with our commercial partners, from time to time we may invite you to provide us with certain personal information. In order to enable you to gain maximum benefit from our services, we will need to process and store your personal information ourselves, and we may need to transfer it to our business partners and third party service providers for processing. By submitting your personal information, you consent to such processing and transfer, which will be carried out in accordance with this Privacy Policy.

If you do not understand or accept this Privacy Policy then you should contact our Information Protection Officer whose contact details are set out below. If you do not agree to all of this Privacy Policy and do not wish to be bound by it, you should not access or otherwise use our service.

We may update and amend this Privacy Policy from time to time, and each change will become effective by your continued use of our services and you will be deemed to have accepted the update. Please therefore review this Privacy Policy regularly to ensure that you are up to date with its terms.

This Privacy Policy was last updated on January 5th 2011.

1. What information we collect

When you register with us, we ask for some personal information including your email address and other contact details. We keep a record of this information to help us to recognise you, provide you with the services or information you have requested from us and to maintain your account with us. You may also be asked to provide further personal information to buy downloads or other services. You are under no obligation to provide such information, but if you choose not to do so we may not be able to provide you with those extra services.

We keep a record of any electronic correspondence you send us. This helps us to keep track of any problems or concerns you may have had and to provide you with excellent customer service.

In order to set up your 'digital wallet' payment account, we will ask for a credit card number, or other payment details, from you.

Please note that we may from time to time ask you to provide additional personal information. When we do this we will specify why we are asking for that information and how we will use it.

2. Analysis tools and our use of cookies

We use Google Analytics to analyse how our visitors use our services, and find ways of improving them. You can read an overview of how Google Analytics uses data here, including a tool to allow you to opt out of Google Analytics.

We also use cookies and other technologies to optimise your user experience. Cookies are small text files that a website transfers to your hard drive to store and sometimes record information about you. Cookies can be used to recognise users when they return and may help us to customise our services for you based on your preferences. Although cookies can identify a user's computer or device, cookies do not personally identify users; information such as passwords and credit card details are not stored in cookies. We control how the data collected from our cookies and other technologies may and may not be used. Cookies enable us to learn how to improve our services, products, offers and marketing strategy. If you like you can disable cookies by modifying the settings in your browser, but please note that this might seriously affect the functionality of our services. For more information about cookies and how to disable them, please go to

Third party advertisers may use cookies and other technologies in their advertisements for statistical purposes; we have no control over cookies placed by third parties.

3. How we store your information

In order to communicate with you and for the purposes set out below, the data that we collect from you will be stored and processed by us or one of our (or our business partners') service providers. The laws of some countries may not provide the same levels of protection of personal data as your home country, particularly if you are resident in the EEA, but we always demand that those parties to whom we transfer data adhere to the same strict security procedures that we follow ourselves. By submitting data, you agree to the collection, transfer, storage or processing of data about you for the purposes described in this Privacy Policy. We will take reasonable steps to ensure that data about you is treated securely in accordance with this Privacy Policy and that all information you provide to us is stored on our secure servers or those of our service providers.

4. How your information is used

All the information we collect is used to provide you with any information and services you have requested, to operate those services, and to improve the services that we and/or our business partners offer you.

In particular, your information will be used to:

  • manage our Services and access to them so that they are presented in the most effective way for you and your devices;
  • deal with orders and accounts for the supply of our services;
  • plan and manage our Services, including analysing users' preferences;
  • conduct research;
  • provide you with information about the products and services we offer (subject to your preferences where possible);
  • provide you with information about specially selected third party products and services (if you consent to receive such information on registration);
  • notify you of any changes to our products and services;
  • provide you with password reminders or to notify you that a particular service has been suspended for maintenance);
  • process and deal with any complaints or enquiries made by you; and/or
  • improve our services and prevent or detect abuses of them.

As described above, data may be shared between us, our business partners, and third party service providers. There are only a limited number of circumstances where we may share with a third party some or all of the data about you that we hold; these are as follows:

  • in the event that our business assets are ever sold to, or purchased by, another company (our data records are part of our business);
  • with our joint venture partners and other business partners so that we can bring you industry-leading services and excellent benefits;
  • in the event that we are required to disclose personal data about you in order to comply with any legal obligation at the request of competent regulatory or governmental authorities;
  • in order to enforce or apply our Terms and Conditions, above, in order to protect our rights, property and/or safety, or those of our customers or others; and/or
  • if we have your express consent to do so.

We may also share anonymised, aggregated data, such as usage statistics and demographics, with third parties. Where we do so, this will not involve the identification of individuals.

5. When we may contact you

We may contact you:

  • in relation to the functioning of any service you have signed up for in order to ensure that we can deliver the services to you;
  • where you have opted to receive further correspondence;
  • about products and services we feel may be of interest to you;
  • to invite you to participate in surveys about our services (participation is always voluntary); and/or
  • for marketing purposes where you have specifically agreed to this.

We may use the information we collect to contact you by post, email and telephone (including SMS text messages and other multimedia electronic messages such as picture messaging) so as to communicate information to you about products, services, offers and other news.

If at any point you would prefer to no longer receive promotional messages from us, or if you would prefer that we do not share personal data about you with any of our business partners, you may opt-out of receiving messages from us or from our future sharing of information about you by following the "unsubscribe" instructions in the latest such message you have received. We will endeavour to comply with your request as soon as reasonably practicable. Please keep in mind that if you opt out of receiving promotional messages from us, we will continue to send you transactional messages and important account-related information regarding our services.

Please note that if you opt out as described above, we will not be able to remove personal data about you from the databases of business partners with which we have already shared personal data about you. If you wish to stop receiving promotional messages from these business partners, please contact them directly or utilise the opt-out mechanisms set out in their respective privacy policies or promotional messages.

6. Age restriction

The Services are available for people ages 18 and over. Please do not use our Services if you are under 18.

7. How long we will keep your personal information

We will hold your personal information on our systems only for as long as is necessary for the relevant service. If you cancel your registration with us your personal information will stay on the system for a period of one year for administration purposes before being deleted automatically.

We aim to keep all information we store about you as accurate as possible, but we depend on our users to update their personal information whenever necessary. You can review, change or delete the details you have supplied to us at any time by clicking through to your account details. If you have any query relating to your personal information, please contact us as set out below.

8. Contacting us

If you have any questions or comments about this Privacy Policy or would like to change or update the data we
hold about you or to cancel your registration to Website at any time, please contact The Information Protection
Officer, Imagination House, Home Park Estate, Kings Langley, Hertfordshire WD4 8LZ, UK.

9. Other legal information

Limitation Of Liability

Our Site may contain links to other websites where information practices may be different to ours. Users should consult the other websites' privacy notices as we are not responsible for and have no control over information that is submitted to, or collected by, these third parties.

We sometimes may offer content sponsored by or co-branded with identified third parties.

By virtue of these relationships, the third parties may obtain personally identifiable information that you voluntarily submit to participate in the activity in question. We are not responsible for and have no control over these third parties' use of this information. However, we will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.

We may use a reputable third party to present or serve the advertisements that you may see on our website. This Privacy Policy does not cover any use of information that a thirdparty ad server may have collected from you.


We are not responsible nor will be liable to you in any way for events beyond our direct control. Because of the complex and constantly changing nature of our technology and business, we cannot guarantee nor do we represent that our performance will be error free, and to the maximum extent permitted by law we will not be liable for any direct, indirect, incidental, consequential or punitive damages or other loss suffered by you and relating to the use or release of your personal information.

Access requests

You have a right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. We may charge you a fee to process such information requests and we will require you to prove your identity to our reasonable satisfaction before processing any such requests. We will use reasonable efforts to supply, correct or delete personal information about you on our files.

Please address requests to The Information Protection Officer, Imagination House, Home Park Estate, Kings Langley, Hertfordshire WD4 8LZ, UK.

If you've any questions about this Privacy Policy, feel free to email us at editorial(at)


We use commercially reasonable procedures and security features to prevent unauthorised access to data about you. However, due to the nature of the Internet, we can't guarantee the protection of your personal information and we can't be responsible for any outcomes resulting from a breach of security when our services are used.

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